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GO!/Big C to sell fresh pork at zero profit

From 07 – 31 August 2020, in order to support consumers during Covid-19 pandemic, GO!/Big C Supermarket across Vietnam launched a special fresh pork sales program with zero profit, applying to all fresh pork products (except Meat Deli products sold at Big C).

Mr. Pierre Bertholat, CEO of GO!/Big C said: “Given that the customers’ lives are still affected by Covid-19 pandemic, with the Mission of “making customers’ lives easier”, GO! / Big C has been proactively running the fresh pork sales program with zero profit to help customers purchase fresh pork with ease and best price, ensuring the nutritious meal for Vietnamese families against Covid-19.”


  • Due to the limited pork supply, domestic vendors have not been able to decrease selling price up to date.
  • The purchasing growth at GO!/Big C remains over 70%, proving the high demand for pork.
  • The fresh pork sales program with zero profit is fully initiated and operated by GO!/Big C.