To create Shared-Value connection, improve local business environment and enhancing the quality of life of the local people, paving a journey of sustainable growth for all.
Committing to contribute to the Vietnam prosperity, Central Retail commits to go along side with Vietnamese brands, helping to “Vietnamese using Vietnamese brand” while support Vietnamese enterprises to expand the market, looking for opportunity to bring Vietnamese products to international market. The “Vietnamese Week in Thailand” and “Made in Vietnam” in Vietnam are two critical events of Central Retail, which not only help stabilize the market but also promote Vietnamese product to customers in overseas.
First launched in 2017, Livelihood for community is an initiative by Central Retail to enhance better living conditions & livelihoods for the farmers in difficulties whose income is lower than 5 million VND per month. The main activities of the program include developing sustainable supply chain of the local produce by local farmers, training for better product development and ensuring the stable output for the farmers, which help the beneficiaries get stable income and improve their lives significantly.
As one of the leading retailers, Central Retail proactively work in the journey to promote Agricultural development, supporting Vietnamese farmers. Understanding the challenges of farmers in production and distribution, Central Retail commits to join hands in distributing, enabling the consumption, stabilizing the market, improving the quality of life of farmers as well as bringing the high-quality of local agricultural products to customer with attractive price.
SMEs account for the majority of Vietnam and are important contributors to the economic development. Central Retail commits to support local SME to distribute via the modern trade channel by improving manufacturing competency and strengthen collaborative supplier network. In the meanwhile, contributing to the OCOP sustainable development, Central Retail plays the role as the bridge to introduce, promote local specialties to customer in nationwide, support for distributing product and building brand.