Non-Food
The Non-Food portfolio
The Non-Food portfolio of Central Retail in Vietnam cover more than 230+ stores in 3 format Home & Entertainment and Sports & Lifestyle.
Playground
Sports
Playground
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KUBO is a children’s playground brand under Central Retail Vietnam. Since its launch in 2018, KUBO has continuously expanded and now operates nearly 50 locations nationwide, becoming a familiar destination for thousands of Vietnamese families.
Developed with a modern and open play concept, KUBO offers children a space where they can both play and explore the world in their own way. Through hands on activities and real-life experiences, children have opportunities to develop communication skills, creative thinking, problem solving abilities, and confidence throughout their growth journey.
More than just a playground, KUBO is also a place that strengthens family connections, where parents and children can share colorful childhood moments together, creating meaningful experiences and lasting memories along the way.
Developed with a modern and open play concept, KUBO offers children a space where they can both play and explore the world in their own way. Through hands on activities and real-life experiences, children have opportunities to develop communication skills, creative thinking, problem solving abilities, and confidence throughout their growth journey.
More than just a playground, KUBO is also a place that strengthens family connections, where parents and children can share colorful childhood moments together, creating meaningful experiences and lasting memories along the way.
Sports
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Central Brand and Specialty Group (CBS) is a leading force in multi-category retail, offering a curated selection across Fashion, Beauty, Sports & Sports Lifestyle, Technology, Office Supplies & Stationery, and Premium Food & Beverage. Through its extensive network of branded and specialty stores, CBS delivers high-quality products and exceptional experiences that elevate everyday lifestyles. With expertise in brand management, CBS oversees a diverse portfolio of over 40 leading brands, reinforcing its commitment to excellence and innovation across every touchpoint.
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Supersports opened its first store in Vietnam in 2013. Currently, it is the largest multi-brand sports retailer in Vietnam with 17 stores across the country covering a broad spectrum of top global Sports brands, providing employment opportunities for more than 700 employees. Supersports has been awarded distribution agreements exclusively for the Vietnam market for Liverpool FC, Mizuno, Speedo, Ellesse and many more.
CRC Sports in Vietnam has also developed partnerships and opened stores for iconic Sports brands such as Crocs, New Balance, Under Armour, Skechers and Fila. As of today, Sports business has reached the milestone of total 87 stores in Vietnam including Supersports and mono-brand stores.
