The key growth drivers of Central Retail in Vietnam
The company operates food in 3 formats: Hypermarket with 38 stores locating in all cities and provinces of Vietnam, Urban Supermarket with 8 stores in 2 key cities, and Sub-urban Supermarket with 26 stores in rural areas.
GO! Hypermarket has been introduced to Vietnam market since 2018 and is a highly potential digital transformation pioneer in the retail market. Inherited the "Price is always low" core value from Big C, GO! Hypermarket commits to operating with a customer-centric mindset, combined with relentless innovation. The brand desires to create the most joyful and unique experience with a modern shopping space and outstanding service quality. Currently, GO! Hypermarket is also available in omnichannel sales platforms including GO! & Big C App, Hotline 19001880, Social commerce such as Facebook Messenger, Zalo OA, in delivery platforms (Grab/Now/Baemin) & Marketplace (Tiki).
Big C is one of the leading hypermarkets in Vietnam with over 22 years of operation, delivering a variety of high-quality food and other consumer products which “Price is always low”. To respond to the rising needs for convenience and bring the best shopping experience to customers, Big C has expedited its digital journey to be available on multiple platforms including buying on GO! & Big C App, Hotline 19001880, Social commerce such as Facebook Messenger, Zalo OA, in delivery platforms (Grab/Now/Baemin) & Marketplace (Tiki).
With the mission of elevating Vietnamese customers shopping experience, Tops Market relentlessly provides the best quality and widest range of local and imported products at the best price point in the market. By that, Tops Market is now trusted partner of many homemakers on FRESHNESS, QUALITY, VARIETY and AFFORDABILITY.
Established since 2007, LanChi Mart has been proudly serving customers in the suburbs and towns of Vietnam for 15 years. To the Rural consumers, Lan Chi Mart not only provides best-value consumer goods but also offers the best-in-town Entertainment experience with tailor-made foodcourt and playground concepts like FoodCity and PlayLand, which were specially adapted to fit the needs of local customers.
An integrated small-scale shopping destination targeting customers in middle-small cities and towns in Vietnam, providing shopping mall experience and services such as supermarket, playgrounds, and F&B services. The core philosophy of go! evolves around customers as we strive to provide the best value for money products, quality of fresh and fashion, and modern lifestyle to inhabitants in rural areas.