Our Vision and Mission

Our Vision and Mission


We commit to contribute to Vietnam’s prosperity and to enhance to the quality of life of the people


We make customers’ lives easier thanks to our empowered & passionate people who collaborate and interact well in a start-up mentality

A message from CEO

Greetings and welcome to CENTRAL RETAIL IN VIETNAM!

It is my great pleasure to welcome you to the official website of Central Retail in Vietnam. Here you will find how we operate as one of the leading Foreign Direct Investment (FDI) retailers in Vietnam, reflecting the pride of our Vietnamese employees contributing to business development and sustainable growth of Vietnam. It is also a strong testimonial for our Vision which is to contribute to Vietnam’s prosperity and enhance the quality of life of the people.

Since its first day of operation in Vietnam, Central Retail has brought 74-year experiences in Retail business from Thailand and Europe, and combined with the best of local talents to provide services tailored to the fast-changing consumer needs. It is in the center of our innovation journey to drive the evolution of the Vietnamese lifestyle in the new form of retail, providing excitement more than just products. Wherever you are, we exist to be the Central to Life that bring you the newest shopping experience possible.

At Central Retail in Vietnam, we commit to grow our business and at the same time to put sustainability at the core of our activities. It is for our people, our partners, our customers, our community and our planet, we are building a business that create shared values for all.
Olivier Langlet
Group CEO, Central Retail in Vietnam