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CMG under Central Retail Vietnam is delighted to be appointed the exclusive distributor of FitFlop in Vietnam

[Ho Chi Minh], 22 April 2024

Central Marketing Group (CMG) operating as a Central Retail Corporation subsidiary, is leading retailer of over 30 global lifestyle brands in Thailand across fashion, beauty, and technology categories. CMG is the official brand distributor for Fitflop in both Thailand and Vietnam, and has opened the first Fitflop new concept store in Vietnam at Crescent Mall, Ho Chi Minh City. The store offers a comprehensive introduction to the brand’s expanding product lines, featuring items tailored for both men and women.

FitFlop is a leading British comfort footwear brand known for its skill in combining style with its signature distinctive world-class technology, including Microwobbleboard, Anatomicush, iQushion and Neodynamic for out-of-this-world comfort.

Edwin Yap Hawson, President of Central Marketing Group (CMG), stated, “CMG has extensive experience in managing the FitFlop brand, validated by the FitFlop Best Channel Strategy 2022 Award, presented to distributors demonstrating outstanding multichannel sales performance in the Asia-Pacific region.  CMG has leadership presence in Thailand, and we are delighted to expand our presence in Vietnam.  We have begun our journey with our Dyson brand, launched in Vietnam in 2021, and we are happy to now also have Fitflop in our portfolio.   We will bring our key strengths in brand building, excellent store operations as well as omnichannel integration to implement and drive our business in Vietnam together with local experienced team.”

“As exclusive distributor of FitFlop in Vietnam, we plan to open over 20 FitFlop stores over the next 5 years. Our first new concept store has already opened at Crescent Mall Ho Chi Minh City and another two points-of-sales at Takashimaya Department Store and Lotte Department Store Hanoi by the end of Q1. Additionally, FitFlop will also be available through the Supersports Vietnam chain stores and will be launched on popular online marketplaces; Lazada and Shopee.” Edwin added.

Margaret Ma, General Manager, FitFlop APAC, stated, “Vietnam is a rapidly growing market in Southeast Asia and a pivotal part of FitFlop’s global expansion strategy,” she remarked. “The combination of our expertise in sports and lifestyle within the local market, coupled with the advantages of our longstanding regional partnership with Central Marketing Group, positions us to reach unprecedented success as we strive to serve our devoted Vietnamese clientele.”

Nguyen Thuy Chau, Head of Central Marketing Group Vietnam, stated, “CMG Vietnam is proud to welcome FitFlop into our esteemed portfolio of international brands. This partnership exemplifies our commitment to providing our customers with exceptional footwear options that seamlessly blend style and comfort. FitFlop’s renowned reputation for innovation and quality aligns perfectly with our mission to offer premium products and unforgettable shopping experiences. Together with the great team at FitFlop, we are excited to foster the growth of the brand in Vietnam and create remarkable milestones together.”

Discover the latest collection at FitFlop stores:

  • Ho Chi Minh City : B1 floor, Takashimaya Department Store / 3rd floor, Crescent Mall.
  • Hanoi : 2nd floor, Lotte Department Store.
  • Nha Trang : 1st floor, Gold Coast Nha Trang Department Store. (Opening on 29 Apr)

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