HOKA, a world-famous sportswear brand distributed exclusively by CRC Sports & Lifestyle, unveiled its latest footwear innovations, the Skyward X and Cielo X1 shoes, at the 𝐅𝐋𝐘𝐋𝐀𝐁 𝐞𝐯𝐞𝐧𝐭 held at Crescent Mall in Ho Chi Minh City from April 19th to 21st.
𝐃𝐚𝐲 𝟏: 𝐆𝐫𝐚𝐧𝐝 𝐎𝐩𝐞𝐧𝐢𝐧𝐠
The grand opening event was graced by the presence of Mr. Olivier Langlet, Group CEO of Central Retail in Vietnam, alongside two top Elites: Mr. Nhon Trong, the overall winner of the 100km category of the Dalat Ultra Trail, and Ms. Ai Phuong, a celebrated singer and passionate runner.
The FLYLAB event ignited excitement among runners with the introduction of two groundbreaking product lines:
🔸 𝗧𝗵𝗲 𝗦𝗸𝘆𝘄𝗮𝗿𝗱 𝗫: Designed for casual walkers and runners, offering unparalleled comfort and support.
🔸 𝗧𝗵𝗲 𝗖𝗶𝗲𝗹𝗼 𝗫𝟭: Tailored for athletes and professionals, incorporating cutting-edge technology for superior performance.
Attendees were treated to an exclusive firsthand experience of these revolutionary shoes, with treadmills set up at the booth for trial runs. Throughout the three-day event, attendees could delve into HOKA’s fascinating journey and participate in engaging mini-games.
𝐃𝐚𝐲 𝟐: 𝐅𝐨𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐚 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐄𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐭𝐬
HOKA Vietnam hosted a workshop led by Mr. Quang Tran, Vietnam’s leading trail runner for many years.
Quang shared his inspiring journey of conquering the 2024 Seoul Marathon with the Cielo X1, imparting valuable knowledge and real-world experience on training regimens, improving personal records, and managing running-related injuries.
His unwavering determination and indomitable spirit resonated deeply with the runners present at the event.
𝐃𝐚𝐲 𝟑: 𝐒𝐡𝐚𝐤𝐞 𝐎𝐮𝐭 𝐑𝐮𝐧
To conclude the FLYLAB event on a high note, HOKA Vietnam organized an exhilarating Shake Out Run, inviting runners to experience the thrill of running together. The event fostered a shared passion for running, leaving participants energized and inspired.
The FLYLAB event in Ho Chi Minh City was a success, showcasing HOKA’s commitment to innovation and its dedication to empowering runners of all levels to achieve their goals.
