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Central Retail to introduce the 8th “Livelihood for Community” project in Vietnam

Quy Nhon City, 05 December 2020, Central Retail in Vietnam cooperated with People’s Committee of K’Bang District (Gia Lai province) to launch the 8th “Livelihood for Community” project at Big C Quy Nhon, with participation of 48 households, 30% of which belong to the Ba Na ethnic minority. Thanks to the project, over 5 tons of produce including tomatoes, cucumbers, bitter melons, peas, etc. have been consumed at GO! / Big C supermarkets in the Central region (Quy Nhon, Da Nang, Quang Ngai, and Hue), bringing 100 million VND of income for participating households within the first month.

Mr. Le Thanh Son, Vice Chairman of People’s Committee of K’Bang District, said: “The support from Central Retail has turned a new leaf for the locals, opening the gate for our vegetables to enter supermarkets that provide a stable source of income as well as the enhanced quality of life of the people. K’Bang District will continue to facilitate and cooperate with Central Retail to scale up the project with sustainability.”

Mrs. Nguyen Thi Bich Van, Head of Communications, Central Retail in Vietnam said: “The K’Bang’s “Livelihood for Community” project marks another milestone for Central Retail in the journey towards sustainable development. We launch the project for the first time in Thai Nguyen in hopes of enhancing the quality of life of the people from their own produce. Within the project, we assist them in harvesting and packaging in accordance with the supermarket regulations, thus adding value in the final products that can be consumed in our GO!/Big C supermarkets in the Central and potentially North region in the future. From this, the participating households have the chance to improve their income as well as living quality; such results motivate Central Retail to keep launching the next “Livelihood for Community” projects across Vietnam.”

Prior to this, 7 other “Livelihood for Community” projects have been initiated in Son Ha, Van Ho, Binh Dinh, A Luoi, Sa Pa, Muong Khuong and Bac Kan. Since its introduction in 2017, the project has helped consume nearly 800 tons of produce at GO!/Big C malls, enhancing the quality of life of over 500 participating households.


Livelihood for Community is the initiative firstly introduced in 2017 in response to the National Targeted Program on Sustainable Poverty Reduction 2016-2020. The project realizes the company’s Vision of contributing to Vietnam’s prosperity and enhancing the quality of life of the people.

This project helps improve the quality of life of underdeveloped households in rural, coastal or remote areas whose income is under 5 million VND/month; giving them hands to increase their incomes and enhance the quality of life with their own produce.