Central Retail Vietnam continues to affirm its role as a modern retailer that goes beyond merchandise distribution, actively partnering to enhance the competitiveness of Vietnamese products, from the local market to international distribution channels, through its strategy “Better for Vietnam.”
Strengthening Local Supply–Demand Connectivity
From the very beginning of 2025, Central Retail Vietnam actively participated in supply–demand connectivity programmes across localities including Dong Thap, Hue and Hung Yen. These initiatives not only paved the way for the consecutive opening and operation of new supermarkets during the first six months of the year, but also created opportunities for local businesses to access and integrate their products into Central Retail Vietnam’s nationwide network.
Across its food retail platforms – GO!, Tops Market and mini go! – Central Retail consistently promotes and supports the consumption of Vietnamese products. This commitment is clearly demonstrated through a wide range of agricultural promotion programmes, such as the Luc Ngan Lychee Week (Bac Giang); Son La Longan and Safe Agricultural Products Week; Ham Yen Orange Promotion Programme (Tuyen Quang); Hung Yen Longan Week; Da Lat Agricultural Products Week; the Vietnam Fruit Festival; as well as OCOP product promotion weeks and Livelihood for Community programmes. Through these initiatives, Vietnamese products continue to account for more than 90% of the assortment across GO! Hypermarket network.
Mr. Olivier Langlet, Group CEO of Central Retail Vietnam, shared that modern retail today not only connects production sectors (including manufacturing and agriculture) with consumers more efficiently, but also contributes to national and societal modernisation.
“With every supermarket or hypermarket opening, a modern retailer not only creates hundreds of new jobs and introduces omnichannel retail models that promote digital and cashless payments, but also provides workforce training in commerce and services for Vietnamese people, while developing modern supply chain infrastructure and strengthening regional connectivity, particularly in logistics, cold chain and distribution,” he emphasised. “This enables Vietnam to maximise domestic resources and accelerate economic growth.”
Bringing Vietnamese Products to Europe
Beyond domestic promotion, Central Retail Vietnam is pursuing a higher goal: supporting Vietnamese products in entering the global marketplace.
In 2025, for the first time, Central Retail Vietnam collaborated with the Ministry of Industry and Trade to organise the “Vietnam Day in France” event (launched on 11 October 2025 at Monoprix in Paris). The event attracted nearly 40 Vietnamese business representing key and high-potential export sectors, particularly agricultural and processed food products such as coffee, cashew nuts, pepper, rice, processed seafood and tropical fruits — all produced and processed in compliance with international standards including GlobalGAP, HACCP and ISO, with full traceability.
Sharing the objectives of the event, Mr. Olivier Langlet said that Vietnam Day in France was held in the heart of Paris at Monoprix, one of the city’s iconic retail destinations. “This marks an important milestone in Central Retail’s long-term commitment and clearly reflects our strategic direction, Better for Vietnam,” he stated. “Through this initiative, we aim to serve as a bridge, supporting local producers, cooperatives and brands in bringing high-quality Vietnamese products closer to international consumers.”
Thanks to the collective efforts and close collaboration with business partners, Central Retail Vietnam received an official Letter of Appreciation from the Ministry of Industry and Trade in 2025. On 24 October 2025, the Ministry issued Official Letter No. 2776/CT-TTNN to Central Retail Vietnam, expressing strong recognition and appreciation for the Group’s cooperation — particularly in successfully co-organising the first Vietnam Day in France within the Monoprix system and facilitating business matching activities with France’s Casino Group.
These initiatives delivered meaningful impact and positive spillover effects, offering French consumers authentic new experiences with Vietnamese products while enriching Monoprix’s product assortment. At the same time, Vietnamese enterprises gained valuable opportunities to directly access and better understand the French market and modern European distribution systems.
The recognition from the Ministry of Industry and Trade serves as strong encouragement for Central Retail Vietnam to continue its journey — not only as a leading retailer, but also as a strategic partner accompanying Vietnam in elevating domestic product value and advancing deeper integration into global value chains.
