In the spirit of the Thai Songkran New Year, on April 14, 2024, Central Retail in Vietnam joined hands with the monks of Hue Hung Pagoda (Ba Ria-Vung Tau) to present 100 packages to underprivileged people in the neighboring area.

These packages, filled with essential GO! private-label products like rice, egg noodles, and cooking oil, aimed to provide much-needed assistance. This initiative reflects the value of “𝗚𝗶𝘃𝗶𝗻𝗴 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗲𝘅𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝗿𝗲𝘁𝘂𝗿𝗻,” especially important during Thai New Year celebrations.

Hue Hung Pagoda is the first Thai pagoda in Vietnam and has always been a center for the Thai government and community to organize charitable activities in Vietnam. Central Retail’s act of generosity was well-received by the local community. The monks at Hue Hung Pagoda were also appreciative of Central Retail’s partnership, highlighting the importance of corporate social responsibility and the spirit of giving during Thai Songkran.