Non-Food
The Non-Food portfolio
The Non-Food portfolio of Central Retail in Vietnam cover more than 230+ stores in 3 format Electronics, Home & Entertainment and Sports & Lifestyle.
Electronics
Playground
Fashion
Sports
Electronics
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With over 25 years of establishment and development, Nguyen Kim is proud to be one of the leading retail brands in the electronics industry in Vietnam with a network of more than 50 stores across the country and a growing e-commerce channel. Nguyen Kim is well known by customers with a diversified product portfolio including small and large domestic appliances, audio-video equipment, PCs, photographic equipment, communication products, and electrical and mobile products. Nguyen Kim always aims to satisfy customers with reputable product quality & dedicated customer service.
Playground
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A modern playground built on the core concept of encouraging kids to play, explore and grow naturally and healthily while playing and having fun at their own rules. Launching its first store in late 2018, today KUBO has expanded the business to 37 playgrounds across Vietnam covering an area of approximately 318 square meters. With the aim to contribute to kids' development and growth, KUBO has invested in R&D to design game models that could satisfy various requirements of kids at different ages. KUBO is also a family destination that brings all family members to play and create beautiful memorial moments together.
Sports
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Supersports opened its first store in Vietnam in 2013. Currently, it is the largest multi-brand sports retailer in Vietnam with 17 stores across the country covering a broad spectrum of top global Sports brands, providing employment opportunities for more than 700 employees. Supersports has been awarded distribution agreements exclusively for the Vietnam market for Liverpool FC, Mizuno, Speedo, Ellesse and many more.
CRC Sports in Vietnam has also developed partnerships and opened stores for iconic Sports brands such as Crocs, New Balance, Under Armour, Skechers and Fila. As of today, Sports business has reached the milestone of total 87 stores in Vietnam including Supersports and mono-brand stores.
Home Furnishing
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Established in 2023, Come Home is the first “One-Stop Shopping” destination in Vietnam for modern Vietnamese with a variety of well-designed, international quality home furnishing products at an affordable price. We are proud to offer customers a wide selection of 3 style groups: Modern Simplicity, Modern International and Vietnamese Roots with different price levels: high price, medium price and low price. As a member of Central Retail Vietnam, Come Home always commits to our home furnishing and inspired-living vision: to create A Better Life At Home. Come Home strive to provide everything you need with our coordinated home furnishing solutions and thanks to the support from our exclusive Home Planning 4.0 tool, every customer can have a unique shopping experience and enjoy a better life.
