Program Overview
Started in 2018, Vietnam Management Associate (VMA) has served as a cornerstone for nurturing and developing high-potential young talents into future leaders. During this 2-year program, as a Management Associate, you'll gain comprehensive experience through rotations across key business functions to accelerate your commercial acumen, leadership growth, and innovative thinking. An impressive six-month international work exposure in Thailand offers a unique global perspective and retail best practices. Throughout the journey, your development is amplified by direct mentorship and unwavering support from visionary leaders, ensuring a tailored and impactful career development path.
Testimonials
“At Central Retail, I am given the opportunity to work with the most passionate people and experience different roles in one of the biggest retail companies in Vietnam. Moreover, I have always been given precise guidance and a lot of trainings, from which I could learn and get strongly inspired by my sponsors and rotation managers.”
MAIMA Batch 2018 
“I started my MA journey with the Online Marketing role in 6 months and ended up fully understanding of how online marketing works and how it earns profit for the business. Thanks to this MA program, I was inspired to not just do what been told but to think and make a change.”
TRANGMA Batch 2018 
“I am blessed to become an MA at Central Retail Vietnam and to have my first rotation at Nguyen Kim where I am given the chance to involve in all aspects of the business. My favorite thing here is that my ideas are carefully considered and critically discussed by the top management team. MA program indeed is one of the best options for the young, talented generation to learn and grow faster.”
DUCMA Batch 2020 
“Courage is what I am given by the Central Retail colleagues to make the most out of the opportunities coming along the journey here. The supportive culture, as well as the challenging adventure, are the key factors for the young generation to expose and discover themselves, to thrive day by day and to be their best version that will contribute to the vision of the organization.”
HIEUMA Batch 2020 
“A place where I can learn and create my own impacts more than I expect. Not only being professionally coached but I am also mentored on business quotients by senior business leaders in Non-Food group. More than just a management associate program, it's a journey to explore myself and Retail industry. And I'm excited for the journey ahead.”
VANMA Batch 2020 
“At Central Retail, I am given the opportunity to work with the most passionate people and experience different roles in one of the biggest retail companies in Vietnam. Moreover, I have always been given precise guidance and a lot of trainings, from which I could learn and get strongly inspired by my sponsors and rotation managers.”
MAIMA Batch 2018
“I started my MA journey with the Online Marketing role in 6 months and ended up fully understanding of how online marketing works and how it earns profit for the business. Thanks to this MA program, I was inspired to not just do what been told but to think and make a change.”
TRANGMA Batch 2018
"Joined the Management Associate Program was a defining moment in my early career. Over two intense years, I rotated across functions, led impactful projects, and worked with diverse teams to constantly stepping outside my comfort zone.
What made this journey exceptional was the direct mentorship from industry leaders and C-level executives. I wasn’t just learning about retail, I was driving real business outcomes and being shaped to lead.
For any young professional passionate about retail and ready to grow in a fast-paced environment, this is the program to be in."
KATIEMA Batch 2020 
"Looking back, the Management Associate Program was challenging and transformative. Coming from a digital background, stepping into retail was like jumping into a data ocean. Each rotation brought me new lessons. I’m grateful for the mentors and teammates who guided me, pushed my thinking, and encouraged solution-driven approaches. This journey sharpened my analytical skills, adaptability, and commercial mindset. Most of all, Central Retail Vietnam gave me the space to grow personally and professionally, transforming how I work, lead, and think today."
HIEN THUCMA Batch 2022 
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