On 05 June 2020, Central Retail in Vietnam in coordination with Agritrade – Ministry of Agriculture and Rural Development organized the very first Weekend Farmers Market at Big C Thang Long (Hanoi) in hopes of advertising and consuming agricultural products at GO!/Big C Hypermarket, contributing to the sustainable value chain of local produce. The event introduced 32 booths with selected specialties from enterprises and cooperatives participating in the “One Community One Product” (OCOP) of Central Retail in Vietnam.
Mr. Dao Van Ho, Director of Agritrade – Ministry of Agriculture and Rural Development said: “The opening ceremony at Big C Thang Long is a kickstart for a series of trade & commercial events organized by Agritrade and Central Retail in Vietnam after the Covid-19 social distancing period; 4 Farmers Market events are organized at Big C Thang Long, Big C Nha Trang, Big C An Lac and Big C Can Tho.”
The Weekend Farmers Market is organized in the format of the well-known JingJai model in Thailand in order to bring a new agricultural shopping experience for customers.
