On the afternoon of November 7, as part of Vietnam Week in Udon Thani, Thailand 2024, a business matching program was held, connecting Vietnamese businesses with Thai distributors and importers.

Co-organized by ITPC, Central Retail Vietnam, and the Thai-Viet Business Association, the event welcomed the presence of Trade Counsellor from the Vietnam Embassy in Thailand, leaders from Quang Nam Province, along with representatives from business associations and nearly 40 Vietnamese businesses.

The program aimed to support Vietnamese businesses in introducing suitable products into Thailand’s modern retail distribution system via one-on-one meetings with the commercial team of Thailand’s Central Food Retail for the Tops supermarket chain and representatives from the Vietnamese business community in Thailand.

On this occasion, Vietnamese businesses also signed a memorandum of understanding with the Thai-Viet Business Association to further explore the trade opportunity in Thailand.

Vietnam Week in Udon Thani, Thailand 2024 additionally provided businesses with the chance to visit Tops at Central Udon and VT Mall in Udon Thani, allowing them to gain insights into Thai market preferences, packaging standards, and consumer expectations to enhance their export strategies.